TV is watched by 780 million citizens in India. Television attracts an equal viewership between men and women with 408 million male viewers as compared to 372 million female viewers. Therefore it is one among the best mass media which reaches across the length and breadth of the country.
Type of TV Channels:
- General entertainment channels, Movie channels, Music channels, Spiritual channels, Regional channels, News channels..!!
- As per the Product or Services these Channels can be selected to reach the correct TG..!!
Types of Advertisements :
- Aston Band : It is played at the bottom of the screen in TV channel..!!
- Regular FCT Ad : These are the regular TV ads which we see on Television..!!
- L Bands : These are L shaped advertisements which are played during the program..!!
- Teleshopping Ads : They are run in form of Television programs for a duration of 20-30 min..!!
- Scrollers Ad : These are small duration advertisements which scrolls from one end to another..!!